One of the UK’s largest online hotel, travel and leisure specialists, lastminute.com, has announced a new brand campaign which sees it return to its roots of 5* luxury for 3* prices at the last minute.
lastminute.com offers customers the opportunity to book hotels, city breaks and flights, buy tickets and experience packages and make restaurant reservations through its one-stop shop. From adventuring in the mountains to relaxing beach breaks, luxury London hotel stays, theatre trips and dining, there is something to interest everyone.
Kathy Maxwell, Head of Brand and PR at lastminute.com UK and Ireland said:
“To us, this creative is more than a rebrand, it marks a transformation of our business, our next chapter. We have identified our core value proposition and are focused on letting people know why they should come to us.”
Maxwell also said:
“We want to inspire a nation of ‘prouders’ – customers who are proud of the experiences they book through us and suppliers who are proud to work with us.”
The campaign features images of normal people in luxury surroundings and feeling proud of their great deal. Check out some of these images below:
To commemorate the event, lastminute.com threw a special soirée to break the news to a select group of travel and lifestyle bloggers, and I was lucky enough to attend the event to get the scoop for Travelwyse! It was held in a beautifully-designed penthouse suit at the exclusive W London hotel, with a full selection of heavy canapés and some good chat.
And just to top it off, I had a great time with the photobooth by Say Cheese, where we were all encouraged to strike our best “prouding” poses with props and robes! Though the resulting pictures will never see the light of day…
What do you think about lastminute.com’s new campaign? Share your thoughts below!