Sheraton Hotel & Spa are running an innovative social initiative, MeetYouThere, encouraging guests to connect through an online community of honest reviews of Sheraton Hotel facilities, services and beyond.
Bloggers from around the world joined in an outreach event on April 12 at the newly refurbished Sheraton Hotel & Spa in Edinburgh. Some followed via the #MeetYouThere hashtag from home while 10 guests joined in the festivities on-site in Edinburgh. The bloggers were treated to an evening of delicious food, gin and wine tasting and exclusive access to the hotel’s spa facilities. The event offered opportunities for networking and a sneak peek at the hotel’s services before the official relaunch the next week.
Chef Malcolm Webster prepares delicious langoustines for the event guests.
The hotel interior has been completely refurbished with luxurious designs.
The outdoor rooftop hydropool is one of many features of the hotel’s One Spa.
Event guests are treated to gin and wine tasting lead by the hotel’s Bar Manager, Richie.
The Link@Sheraton is the hotel’s communications hotspot where guests can gather and connect.
After the event, the bloggers shared their thoughts about the hotel facilities, atmosphere and customer service using social media outlets like twitter, Facebook and Instagram, among others.
Mike Sowden contributed a review of the evening’s events and the social initiative for travelllll.com and via twitter:
Guests also made comments about the newly renovated rooms and spa:
Their social media reviews were immediately accessible via the Meet You There hub found directly on their website.
This social initiative has been praised for its opportunities for transparency and accountability in regards to hotel services. Any social mentions are collected at the #MeetYouThere online hub, offering honest reviews from the online community.
It looks like a great time was had by all, and bloggers were praising having exclusive access to the hotel facilities, delicious food and the opportunity for guests to fully engage with the #MeetYouThere initiative. The truth is in the tweets: